We are seeking a strategic and creative Meta Ads Team Lead to drive high-performing Instagram campaigns and lead our digital marketing efforts. In this role, you will manage a dedicated marketing project team, execute ad strategies, and ensure alignment with business objectives while maintaining brand integrity and performance excellence.
Job Responsibilities
- Leading and managing the marketing project team to ensure timely and effective execution of campaigns
- Liaising with internal and external stakeholders to present marketing strategies, updates, and performance reports
- Developing and executing Instagram marketing strategies aligned with business goals (awareness, engagement, conversions)
- Overseeing Instagram content planning and publishing—including feed posts, Reels, and Stories
- Managing Instagram ad campaigns end-to-end, including ideation, A/B testing, and performance analysis
- Monitoring campaign analytics and performance metrics, using data insights to refine strategies
- Creating marketing presentation documents and materials for internal use and client updates
- Staying updated on social media trends, platform algorithm changes, and competitive activities
- Ensuring brand consistency in voice, aesthetics, and messaging across all Instagram content and campaigns
What We're Looking For
- Proven experience as a Social Media Strategist or Meta Ads Specialist, ideally with leadership experience
- A strong portfolio demonstrating successful Instagram and Meta ad campaigns
- Proficiency with tools such as Meta Business Suite, SEO platforms, WordPress, and/or Shopify
- Solid understanding of Instagram SEO, algorithm dynamics, content formats, and ad targeting
- Strong analytical skills and comfort with data-driven decision-making
- Excellent communication, team leadership, and stakeholder management abilities
- A creative mindset with a keen eye for visual and editorial detail
- Bachelor’s degree in Marketing, Communications, or a related field (preferred)